At Suvedha, we are committed to protecting the privacy and trust of every farmer, vendor, and visitor who uses our platform. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you access or use Suvedha’s marketplace — a platform connecting vendors and farmers for agricultural products and services.
Who we are
Suvedha is India’s first integrated digital marketplace designed exclusively for the agriculture sector. Born from a deep understanding of the challenges faced by India’s farming community, we are building a connected ecosystem that empowers every stakeholder — from the farmer in the field to the buyer in the city. Our website address is: https://suvedha.com.
Information We Collect
a) Information You Provide
When you register or transact on Suvedha, we may collect:
- Full name, email address, phone number, and location
- Farm details (where applicable), such as land size, crop type, and region
- Vendor business details, including GST number, product listings, and banking information
- Billing and shipping addresses
- Payment details (credit/debit card numbers, UPI IDs, or other instrument details)
- Messages, reviews, or feedback posted on the platform
b) Information Collected Automatically
We automatically collect certain data when you browse Suvedha, including:
- IP address and device information
- Browser type and operating system
- Pages visited, time spent, and navigation patterns
- Referring and exit URLs
c) Cookies & Tracking Technologies
We use cookies and similar technologies to enhance your experience, remember your preferences, and analyse platform performance. Cookies may be session-based (deleted after you close your browser) or persistent. You may disable cookies in your browser settings, though some features may not function properly as a result. Third-party services on our platform may also place their own cookies, which are outside our direct control.
How We Use Your Information
We use the information we collect to:
- Create and manage your farmer or vendor account
- Facilitate transactions between farmers and vendors
- Personalise your experience and show relevant product recommendations
- Send order confirmations, updates, and support communications
- Conduct research and analysis to improve our platform and services
- Detect, investigate, and prevent fraud, abuse, or illegal activity
- Comply with applicable laws and regulations
- Send promotional offers and updates (with opt-out options available)
Sharing of Personal Information
Suvedha does not sell your personal information. However, we may share it in the following circumstances:
- With Vendors or Farmers: Necessary transaction details (such as delivery address or order details) are shared between the relevant parties to fulfil orders.
- With Affiliates and Partners: We may share data with trusted affiliates to prevent fraud, enable co-branded services, or improve platform operations. They may not independently market to you without your explicit consent.
- With Legal Authorities: We may disclose personal information if required by law, court order, or government regulation, or to protect the rights, safety, and property of our users and the platform.
- In Business Transactions: In the event of a merger, acquisition, or restructuring of Suvedha, your data may be transferred to the successor entity, which will be bound by this Privacy Policy.
Data Security
Suvedha employs industry-standard security measures to protect your information from unauthorised access, disclosure, or misuse. Sensitive transactions are conducted over encrypted (SSL) connections. While we take every reasonable precaution, no system is entirely infallible, and we encourage users to safeguard their account credentials.
Third-Party Links
Suvedha may contain links to external websites or services. We are not responsible for the privacy practices or content of those third-party sites and encourage you to review their policies independently.
Your Rights & Choices
You have the right to:
- Access and update your personal information via your account settings
- Opt out of marketing communications at any time
- Request deletion of your account and associated personal data (subject to legal and operational requirements)
Grievance Officer
In accordance with the Information Technology Act, 2000, and applicable rules, you may contact our Grievance Officer for any privacy-related concerns:
Suvedha (SMS & Co.) 📞 [+91 7066534310] 📧 suvedha.agri@gmail.com 🕐 Monday to Friday, 10:00 AM – 5:00 PM IST
We will endeavour to address all grievances within 30 days of receipt.
By using the Suvedha platform, you acknowledge that you have read, understood, and agreed to this Privacy Policy.
